Marketing Communication Policies [electronic resource] / by Rainer Busch, Margarete Seidenspinner, Fritz Unger.
By: Busch, Rainer.
Contributor(s): Seidenspinner, Margarete | Unger, Fritz | SpringerLink (Online service).
Material type: BookPublisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2007Description: digital.ISBN: 9783540373230.Subject(s): Economics | Marketing | Economics/Management Science | MarketingDDC classification: 658.8 Online resources: Click here to access online In: Springer eBooksNo physical items for this record
There are no comments for this item.