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Storytelling [electronic resource] : Branding in Practice / by Klaus Fog, Christian Budtz, Baris Yakaboylu.

By: Fog, Klaus.
Contributor(s): Budtz, Christian | Yakaboylu, Baris | SpringerLink (Online service).
Material type: materialTypeLabelBookPublisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2005Description: digital.ISBN: 9783540271161.Subject(s): Economics | Marketing | Economics/Management Science | Management | MarketingDDC classification: 650 Online resources: Click here to access online In: Springer eBooks
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