introduction to advertising and promotion manageme: nt/ george;
By: belch.
Material type: BookPublisher: usa: irwin 1990Edition: 1.Description: 770; xxix. 28.ISBN: 0-256-07972-2; (hard cover):.Subject(s): e -- mutiple authors | advertising -- sales promotionDDC classification: 1 bel | 659No physical items for this record
no index
includes references
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