A Twenty-First Century Guide to Aldersonian Marketing Thought [electronic resource] / edited by Ben Wooliscroft, Robert D. Tamilia, Stanley J. Shapiro.
By: Wooliscroft, Ben.
Contributor(s): Tamilia, Robert D | Shapiro, Stanley J | SpringerLink (Online service).
Material type: BookPublisher: Boston, MA : Springer US, 2006Description: digital.ISBN: 9780387281810.Subject(s): Economics | Economics -- Methodology | Marketing | Economics/Management Science | Marketing | Methodology and the History of Economic ThoughtDDC classification: 658.8 Online resources: Click here to access online In: Springer eBooksNo physical items for this record
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