Information marketing / Jennifer Rowley.
By: Rowley, J. E
.
Material type: ![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
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Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
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General Stacks | Non-fiction | HD9999.I492. R69 2006 (Browse shelf) | Available | GO |
Includes bibliographical references and index.
Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
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