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the marketing digest: / michael.j. thomas

By: "thomas, michael j. ".
Material type: materialTypeLabelBookSeries: the marketing series.Publisher: uk : heinemann 1988Edition: 1 ed.Description: "xii, 436p.; 24 cm.".ISBN: 0 434 91940 3; hard cover.Subject(s): marketing --DDC classification: 658. 8 mic
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