Advertising / Maurice I. Mandell.
By: Mandell, Maurice I
.
Material type: 
BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1980Edition: 3d ed.Description: xiv, 752 p., [2] leaves of plates : ill. ; 24 cm.ISBN: 0130144495 :.Subject(s): AdvertisingDDC classification: 659.1
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
|
General Stacks | Non-fiction | HF5823 .M219 1980 (Browse shelf) | Available | p.k-OLD LIB |
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Shelving location: General Stacks , Collection code: Non-fiction Close shelf browser
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| HF5823 .H36 1965 Advertising: | HF5823 .J44 1982 Advertising made simple: | HF5823 .K45 1983 Otto Kleppner's Advertising procedure / | HF5823 .M219 1980 Advertising / | HF5823 .Q44 1994 Cases in advertising and promotion management / | HF5823 .Q44 1994 Cases in advertising and promotion management / | HF5823 .Q56 1987 The secrets of successful copywriting / |
Includes index.
Bibliography: p. 738-744.
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