Marketing research : measurement & method : a text with cases / Donald S. Tull, Del I. Hawkins.
By: Tull, Donald S
.
Contributor(s): Hawkins, Del I.
Material type: 
BookSeries: The Macmillan series in marketing. Publisher: New York : London : Macmillan ; Collier Macmillan, c1990Edition: 5th ed.Description: xxii, 836 p. : ill. ; 24 cm.ISBN: 0024218219.Subject(s): Marketing research | Marketing research -- Case studiesDDC classification: 658.8/3
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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General Stacks | Non-fiction | HF5415.2.T83 1990 (Browse shelf) | Available | P.K |
Total holds: 0
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| HF5415.2 .H258 2009 Marketing research : | HF5415.2.Q3 2001 Qualitative marketing research | HF5415.2.T83 1980 Marketing research : | HF5415.2.T83 1990 Marketing research : | HF5415.32.M68 1990 Consumer behavior / | HF5415.32.M68 1990 Consumer behavior / | HF5415 .5 .H387 1998 Managing customer service / |
Includes bibliographical references and indexes.
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