Test marketing; translated [from the German] by E. L. Dellow.
By: Sittenfeld, Hans
.
Material type: 
BookSeries: An Advertiser's weekly marketing book.Publisher: London, Business Publications, 1967Description: 3-123 p. tables. 24 cm.Uniform titles: Testmarkt; Instrument des Marketing. English Subject(s): Test marketingDDC classification: 658.83
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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General Stacks | Non-fiction | HF5415.2.S513 1967 (Browse shelf) | Available | P.K-OLD LIB |
Total holds: 0
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| HF5415.2 .G68 1978 Research for marketing decisions / | HF5415.2 .G68 1978 Research for marketing decisions / | HF5415.2.H25 2004 Market research in practice : | HF5415.2.S513 1967 Test marketing; | HF5415.2.T84 1973 survey research : a decisional approach: | HF5415.2.T84 1973 survey research : a decisional approach: | HF5415.32.H69 2004 Consumer behavior / |
Translation of Der Testmarkt; Instrument des Marketing.
Bibliography: p. 117-119.
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