International business : the challenges of globalization / John J. Wild, University of Wisconsin, Madison, Kenneth L. Wild, University of London, England.
By: Wild, John J
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Contributor(s): Wild, Kenneth L.
Material type: 
BookPublisher: 2014Edition: Seventh Edition.Description: xxiii, 449 pages : color illustrations, color maps ; 29 cm.ISBN: 9780133063004 (alk. paper); 0133063003 (alk. paper).Subject(s): International business enterprises -- Management | International trade| Item type | Current location | Call number | Status | Notes | Date due | Item holds |
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General Circulation Books
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HD62.4.W55 2014 (Browse shelf) | Available | CN |
Includes bibliographical references ( pages 413-417) and index.
Preface -- Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Politics, law, and business ethics -- Economics and emerging markets -- International trade and investment -- International trade -- Business-government trade relations -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees -- Endnotes -- Glossary -- Name/company index -- Subject index.
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