How we decide / Jonah Lehrer.
By: Lehrer, Jonah
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Material type: 
BookPublisher: Boston : Houghton Mifflin Harcourt, 2009Description: xvii, 302 p. ; 22 cm.ISBN: 9780618620111 (hbk.); 0618620117.Subject(s): Decision makingOnline resources: Table of contents only | Contributor biographical information | Publisher description | Sample text | Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
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General Circulation Books
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Staff Office | Non-fiction | BF448 .L45 2009 (Browse shelf) | Available | MK-SCHOOL OF GRADUATE AND ADVANCED STUDIES |
Browsing Technical University of Kenya Library Shelves , Shelving location: Staff Office , Collection code: Non-fiction Close shelf browser
| BF121 .W45 2010 Psychology/ Themes & Variations | BF121.W45 2010 Psychology : | BF327.M35 2010 The psychology of attitudes and attitude change / | BF448 .L45 2009 How we decide / | BF637.D48 2016 Messages: | BF637.D48 2016 Messages: | BF713 .B44 2005 Lifespan Development: Study Edition |
Includes bibliographical references (p. [274]-287) and index.
Introduction -- The quarterback in the pocket -- The predictions of dopamine -- Fooled by a feeling -- The uses of reason -- Choking on thought -- The moral mind -- The brain is an argument -- The poker hand -- Coda.
Offers a fascinating look at the new science of decision-making--and how it can help us make better choices.
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