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Customer relationship management : a global perspective / by Gerhard Raab ... [et al.].

Contributor(s): Raab, Gerhard.
Material type: materialTypeLabelBookPublisher: Aldershot, Hampshire, England ; Burlington, VT : Gower, c2008Description: ix, 204 p. : ill. ; 24 cm.ISBN: 9780754671565 (alk. paper).Subject(s): Customer relations -- ManagementDDC classification: Online resources: Table of contents only
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Item type Current location Call number Status Notes Date due Item holds
General Circulation Books General Circulation Books Staff Office HF5415.5 .C87 2017 (Browse shelf) Available BKO-SCHOOL OF GRADUATE AND ADVANCED STUDIES
General Circulation Books General Circulation Books Staff Office HF5415.5 .C87 2017 (Browse shelf) Available BKO- SCHOOL OF BUSINESS AND MANAGEMENT STUDIES (SBMS)
Total holds: 0
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HF5415.12 I58 2010 Introductory marketing : HF5415.2 .Z54 2003 Exploring marketing research / HF5415.5 .C87 2017 Customer relationship management : HF5415.5 .C87 2017 Customer relationship management : HF5415.7 .S86 2001 Strategic logistics management / HF5438.5 .P48 2011 Conversations that win the complex sale : HF5548.2 .C66 2013 COMP SCI 1BA3: Introduction to computing and computer use for Business

Includes bibliographical references and index.

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