The media of mass communication / John Vivian.
By: Vivian, John
.
Material type: 
BookPublisher: Toronto. : Pearson Education Canada, c2003Edition: 3rd Canadian ed.Description: xviii, 364 p. : ill. (some col.) ; 25 cm.ISBN: 0205359256 (pbk.).Subject(s): Mass media | Mass media -- Technological innovations | Mass media -- Social aspects | Communication -- Technological innovations | Mass media and culture
Contents:
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.
| Item type | Current location | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|
General Circulation Books
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P90 .V58 2003 (Browse shelf) | Available | GO |
Total holds: 0
Browsing Technical University of Kenya Library Shelves Close shelf browser
| P90 .M3713 1997 Communication and mass media : | P90 P38 2012 media studies : | P90 .S48 2010 Introduction to Communication | P90 .V58 2003 The media of mass communication / | P90.V58 2009 The media of mass communication / | P90.V58 2009 The media of mass communication / | P90.W66 2000 Communication theories in action : |
Includes bibliographical references and index.
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.
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