Includes bibliographical references (p. [429]-438) and indexes.

Business in a global environment: Blending people, technology & ethical behavior; Business, its environment & role in society; Global & economic forces affecting business -- Getting started: Developing a business strategy & plan; Organizing the business; The role of quality in business success -- Management, empowering people to achieve business objectives: The organization & its management; The human resource; Teamwork & communication; Information for decision making -- Production & marketing: Marketing management & customer satisfaction; Creating & producing world-class goods & services; Designing & implementing customer-driven marketing strategies -- Accounting & financial planning: Accounting & budgeting; Banking & financial management; The securities market -- Appendices: Risk management & insurance; Fundamentals of business law; Your career in business; Videocases -- Glossary.

Much of [the] focus in the text is directed to the fundamental changes occurring in today's business world, changes that will effect our lives as we enter the new century. Terms appearing regularly in daily news reports are integrated with the business concepts in the text.... [The book] is the shortest major book available for the first business course.... [The] objective is to permit the instructor to cover all of the text in a single term--Pref.