Marketing research / Alvin C. Burns, Ronald F. Bush.
By: Burns, Alvin C
.
Contributor(s): Bush, Ronald F.
Material type: 
BookPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Edition: 5th ed.Description: 665 p. ; 26 cm.ISBN: 0131477323.Subject(s): SPSS for Windows | Marketing research
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
|
Non-fiction | HF5415.2 .B87 2006 (Browse shelf) | Available | MO |
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Collection code: Non-fiction Close shelf browser
| HF5415.15.K68 2013 MARKETING MANAGEMENT | HF5415.2 .B77 2012 Basic marketing research : | HF5415.2 .B87 2006 Marketing research / | HF5415.2 .B87 2006 Marketing research / | HF5415.2 .M37 2001 Marketing research : | HF5415.2 .M37 2016 Marketing research / | HF5415.2 .S3 2004 Consumer Behavior |
"SPSS integration"-- Pref.
Includes bibliographical references and index.
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