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Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh.

By: Hutt, Michael D.
Contributor(s): Speh, Thomas W.
Material type: materialTypeLabelBookPublisher: Australia ; Mason, OH : South-Western, Cengage Learning, 2004Edition: 11th ed.Description: xxx, 428 p. : ill. ; 27 cm.ISBN: 9781133189565 (hbk.); 1133189563 (hbk.).Subject(s): Industrial marketing -- Management -- Case studies
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Item type Current location Call number Status Notes Date due Item holds
General Circulation Books General Circulation Books HF5415.13.H87 2004 (Browse shelf) Available CN
Total holds: 0

Includes bibliographical references and indexes.

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