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Marketing scales handbook

By: Bruner II, Gordon C; James, Karen E; Hensel, Paul J.
Material type: materialTypeLabelBookPublisher: USA American marketing association 2001ISBN: 0877572909.
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Item type Current location Call number Status Notes Date due Item holds
General Circulation Books General Circulation Books HF5415.3 .B78 2001 (Browse shelf) Available BKO
Total holds: 0
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HF5415.2.Z54 2003 Exploring marketing research / HF5415.2 .Z55 2000 Exploring marketing research / HF5415.3 .A83 1995 Consumer behavior and marketing action / HF5415.3 .B78 2001 Marketing scales handbook HF5415.3 S64 2008 Consumer behaviour : HF5415.3 S64 2008 Consumer behaviour : HF5415.3 .S65 2008 Consumer behavior :

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