Marketing / Roger A. Kerin ... [et al.].
Contributor(s): Kerin, Roger A
.
Material type: 
BookSeries: The Irwin/McGraw-Hill series in marketing. Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Edition: 7th ed.Description: xliii, 741 p. : col. ill. ; 29 cm.ISBN: 0072410752; 0071151222 (international ed.).Subject(s): Marketing
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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Non-fiction | HF5415 .M37 2003 (Browse shelf) | Available | AY |
Total holds: 0
Includes bibliographical references (p. 682-710) and indexes.
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