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Consumer behavior / Wayne D. Hoyer, Debbie J. MacInnis.

By: Hoyer, Wayne D.
Contributor(s): MacInnis, Deborah J.
Material type: materialTypeLabelBookPublisher: Boston : Houghton Mifflin, c2004Edition: 3rd ed.Description: xxi, 697 p. : ill. ; 27 cm.ISBN: 0618264825.Subject(s): Consumer behaviorDDC classification: 658.8/342
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Item type Current location Collection Call number Status Notes Date due Item holds
General Circulation Books General Circulation Books HF5415.32.H69 2004 (Browse shelf) Available CN
General Circulation Books General Circulation Books General Stacks Non-fiction HF5415.32.H69 2004 (Browse shelf) Available MA
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HF5415.3.W55 2016 Consumer Behaviour HF5415.32 .B47 1997 Consumer behavior / HF5415.32 .C66 2013 Consumer Behaviour. HF5415.32.H69 2004 Consumer behavior / HF5415.32.H69 2007 Consumer behavior HF5415.32.L56 2011 Brandwashed : HF5415.32.S64 2008 Consumer behaviour :

Includes bibliographical references (p. 555-656) and indexes.

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