Consumer behavior / Wayne D. Hoyer, Debbie J. MacInnis.
By: Hoyer, Wayne D
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Contributor(s): MacInnis, Deborah J.
Material type: 
BookPublisher: Boston : Houghton Mifflin, c2004Edition: 3rd ed.Description: xxi, 697 p. : ill. ; 27 cm.ISBN: 0618264825.Subject(s): Consumer behaviorDDC classification: 658.8/342
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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HF5415.32.H69 2004 (Browse shelf) | Available | CN | ||||
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General Circulation Books
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General Stacks | Non-fiction | HF5415.32.H69 2004 (Browse shelf) | Available | MA |
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Shelving location: General Stacks , Collection code: Non-fiction Close shelf browser
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| HF5415.2.S513 1967 Test marketing; | HF5415.2.T84 1973 survey research : a decisional approach: | HF5415.2.T84 1973 survey research : a decisional approach: | HF5415.32.H69 2004 Consumer behavior / | HF5415.32.R64 1978 Business analysis for marketing managers: | HF5415.5 .G67 2000 Monitoring, measuring, and managing customer service / | HF5415.5.h2897 2006 Customer service : |
Includes bibliographical references (p. 555-656) and indexes.
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