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The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.

By: Perloff, Richard M.
Material type: materialTypeLabelBookPublisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003Edition: 2nd ed.Description: xvi, 392 p. : ill. ; 24 cm.ISBN: 0805840877 (alk. paper); 0805840885 (pbk. : alk. paper).Subject(s): Persuasion (Psychology) | Mass media -- Psychological aspects | Attitude changeDDC classification: 153.8/52 Online resources: Publisher description
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Item type Current location Collection Call number Status Notes Date due Item holds
General Circulation Books General Circulation Books Non-fiction BF637 P39 2003 (Browse shelf) Available S.O
Total holds: 0

Includes bibliographical references (p. 341-378) and indexes.

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