Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy.
By: Lilien, Gary L
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Contributor(s): Rangaswamy, Arvind
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Material type: ![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
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Item type | Current location | Call number | Status | Notes | Date due | Item holds |
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HF5415 .L54 2013 (Browse shelf) | Available | BKO |
Total holds: 0
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HF5415 .L48 2005 Guerrilla marketing in 30 days / | HF5415 .L48 2006 Guerrilla Marketing in 30 Days: Workbook | HF5415 .L48 2007 Guerrilla marketing : | HF5415 .L54 2013 Marketing engineering : | HF5415 .L55 2013 Principles of marketing engineering | HF5415 .L55 2013 Principles of Marketing Engineering | HF5415.M29 1989 marketing handbook: |
Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.
Includes bibliographical references (p. [481]-497) and indexes.
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