Business in action / Courtland L. Bovée, John V. Thill.
By: Bovée, Courtland L
.
Contributor(s): Thill, John V.
Material type: 
BookPublisher: Upper Saddle River, N.J. : Pearson, c2013Edition: 6th ed.Description: 1 v. various pagings : ill. (chiefly col.) ; 28 cm.ISBN: 9780132828789; 0132828782.Subject(s): Business | Commerce | Industrial managementDDC classification: | Item type | Current location | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|
General Circulation Books
|
HF1008 .B68 2013 (Browse shelf) | Available | BKO |
Includes bibliographical references and index.
Setting the stage : the business of business -- Developing a business mindset -- Understanding basic economics -- The global marketplace -- Business ethics and corporate social responsibility -- Building the framework : business ownership and entrepreneurship -- Forms of ownership -- Entrepreneurship and small-business ownership -- Guiding the enterprise : leadership, organization, and operations -- Management roles, functions, and skills -- Organization and teamwork -- Production systems -- Supporting the workforce : motivation and human resources -- Employee motivation -- Human resources management -- Labor relations -- Satisfying the customer : marketing, sales, and customer support -- The art and science of marketing -- Product and pricing strategies -- Distribution and marketing logistics -- Customer communication -- Managing the money : accounting and financial resources -- Financial information and accounting concepts -- Financial management -- Financial markets and investment strategies -- The money supply and banking systems.
There are no comments for this item.