Winning at new products : accelerating the process from idea to launch / Rober G. Cooper.
By: Cooper, Robert G. (Robert Gravlin)
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Material type: 
BookPublisher: Cambridge, Mass. : Perseus Pub., c2001Edition: 3rd ed.Description: xiii, 425 p. : ill. ; 24 cm.ISBN: 0738204633 (pbk. : alk. paper).Subject(s): New productsOnline resources: Contributor biographical information | Publisher description
| Item type | Current location | Call number | Status | Notes | Date due | Item holds |
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General Circulation Books
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HF5415.153 .C65 2001 (Browse shelf) | Available | EG |
Total holds: 0
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| HF5415.15 .A14 2010 42 rules of product management : | HF5415.15.K68 2013 MARKETING MANAGEMENT | HF5415.15 .K68 2016 MARKETING MANAGEMENT | HF5415.153 .C65 2001 Winning at new products : | HF5415.2 .B77 2012 Basic marketing research : | HF5415.2 .B87 2006 Marketing research / | HF5415.2 .B87 2006 Marketing research / |
Includes bibliographical references (p. 399-411) and index.
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