Logo design workbook : a hands-on guide to creating logos / Sean Adams & Noreen Morioka with Terry Stone ; designed by Sean Adams & Jennifer Hopkins.
By: Adams, Sean
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Contributor(s): Morioka, Noreen | Stone, Terry.
Material type: 
BookPublisher: Gloucester, Mass. : Rockport Publishers, c2004Description: 240 p. : ill. (chiefly col.) ; 24 cm.ISBN: 159253032X (hardcover).Subject(s): LogographyOnline resources: Table of contents | Item type | Current location | Call number | Status | Notes | Date due | Item holds |
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General Circulation Books
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NC1002.L63 A3 2004 (Browse shelf) | Available | CN |
Includes bibliographical references (p. 240).
Introduction Why and what -- Why a logo? -- History Strategy -- What is a logo? -- Wordmark -- Symbol -- Monogram -- The 1. Answer who, what, why? -- 2. Identify, dont't explain -- 3. Understand limitations -- 4. Be seductive -- 5. Make mnemonic value -- 6. Pose a question -- 7. Design for longevity -- 8. Make the logo the foundation of a system -- 9. Design for a variety of media -- 10. Be strong -- Logo development Typography -- Color -- Image/iconography -- Shape -- Hierarchy and scale -- Static vs. changeable -- System dynamics -- Creating a kit of parts -- Various media -- Liska + Associates -- Hotel 71 -- Segura, Inc. -- Segura, Inc. -- -- -- Mr. Keedy -- OK -- Implementing logos -- Rollout -- Anatomy of a standards manual -- Various media -- SamataMason -- Metropolitan Market -- AdamsMorioka, Inc. -- Sundance Film Festival -- Mevis & van Deursen -- City of Rotterdam -- AdamsMorioka, Inc.-- Nickelodeon Case Studies -- Staying involved: auditing systems -- Case studies -- AdamsMorioka,Inc. Beverly Hills -- Atelier Works -- London -- blue river -- Newcastle upon Tyne -- Cahan & Associates -- San Francisco -- Chermayeff & Geismar -- New York -- Concrete Design Communications, Inc. -- Toronto -- CP-d -- Melbourne -- Crosby Associates -- Chicago -- Doyle Partners -- New York -- Dynamo -- Dublin -- Format Design -- Hamburg -- Frankfurt - Balkind -- New York -- Johnson Banks - London -- Kinetic Singapore -- Singapore -- KINETIK -- Washington D.C. -- KROG -- Ljubljana, Slovenia -- Landor Associates -- San Francisco -- Landor Associates International Limited -- Tokyo -- Liska + Associates -- Chicago -- Manx Kommunikationsdesign -- Essen -- Methodologie -- Seattle -- Morla Design -- San Francisco -- Ogilvy & Mather -- New York -- Pentagram Design -- New York -- Pentagram Design -- San Francisco -- Pentagram Design Ltd. -- London -- PhD -- Santa Monica -- Porto+Martinez designStudio -- Rio de Janeiro -- Rigsby Design -- Houston -- Steinbranding -- Buenos Aires -- Stilradar -- Stuttgart -- Untitled -- Kent, England -- VSA Partners -- Chicago -- John Bellenberg -- Belfast, Maine -- Designer logo gallery -- Lost logos -- Logo gallery -- Designer directory.
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