Copywriting for the electronic media : a practical guide / Milan D. Meeske.
By: Meeske, Milan D
.
Material type: 
BookPublisher: Belmont, CA : Thomson/Wadsworth, 2005Edition: 5th ed.Description: xvi, 312 p. : ill. ; 28 cm.ISBN: 0534629148.Subject(s): Advertising copy | Broadcast advertisingOnline resources: Contributor biographical information | Publisher description | Table of contents only
| Item type | Current location | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|
General Circulation Books
|
HF5825 .M44 2005 (Browse shelf) | Available | FN |
Total holds: 0
Browsing Technical University of Kenya Library Shelves Close shelf browser
| No cover image available | No cover image available | No cover image available | ||||||
| HF5825 S53. 2007 The everything guide to writing copy | HF5825 .J46 2005 Creative strategy in advertising / | HF5825 .M44 2003 Copywriting for the electronic media : | HF5825 .M44 2005 Copywriting for the electronic media : | HF5827 .S65 2005 Social Communication in Advertising Consumption in the Mediated Marketplace | HG173 Basic business finance: text and cases, | HG173 Basic business finance: text and cases, |
Access card for free 4-month subscription to Infotrak (college ed.) inserted.
Includes bibliographical references (p. [305]-306) and index.
There are no comments for this item.