Market-Driving Behavior in Emerging Firms [electronic resource] : A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures / by Jesko-Philipp Neuenburg.
By: Neuenburg, Jesko-Philipp [author.].
Contributor(s): SpringerLink (Online service).
Material type:
BookPublisher: Wiesbaden : Gabler, 2010Description: XVIII, 249p. 50 illus. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9783834984920.Subject(s): Economics | Industrial management | Economics/Management Science | Management/Business for ProfessionalsDDC classification: 650 Online resources: Click here to access online Basics of investigation -- Conceptualization of market-driving behavior in emerging firms -- Measurement of market-driving behavior in emerging firms -- Empirical study of market-driving behavior in emerging technology firms -- Discussion -- Summary.
Market orientation has been established as a source of company success over the past 20 years. Jesko-Philipp Neuenburg researches the market-driving behavior – i.e. the behavior of a company that is directed to fundamentally change the structure of the market and/or behavior of market stakeholders – in emerging firms on a theoretical as well as an empirical level. A study of 224 emerging technology firms in Germany is presented and the results indicate that market-driving behavior has a positive influence on firm success.
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