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Reputation Management [electronic resource] / edited by Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck.

By: Helm, Sabrina [editor.].
Contributor(s): Liehr-Gobbers, Kerstin [editor.] | Storck, Christopher [editor.] | SpringerLink (Online service).
Material type: materialTypeLabelBookSeries: Management for Professionals: Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2011Description: VIII, 300 p. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9783642192661.Subject(s): Economics | Industrial management | Marketing | Economics/Management Science | Management/Business for Professionals | MarketingDDC classification: 650 Online resources: Click here to access online
Contents:
Introduction -- Approaching Corporate Reputation -- Measures and Impacts -- Reputation Management in Practice -- Future Trends of Reputation Management.
In: Springer eBooksSummary: Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?
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Introduction -- Approaching Corporate Reputation -- Measures and Impacts -- Reputation Management in Practice -- Future Trends of Reputation Management.

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?

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