CRM Fundamentals [electronic resource] / by Scott Kostojohn, Mathew Johnson, Brian Paulen.
By: Kostojohn, Scott [author.].
Contributor(s): Johnson, Mathew [author.] | Paulen, Brian [author.] | SpringerLink (Online service).
Material type:
BookPublisher: Berkeley, CA : Apress : Imprint: Apress, 2011Description: XIV, 248 p. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9781430235910.Subject(s): Computer science | Information systems | Computer Science | Computer Science, general | Information Systems and Communication ServiceDDC classification: 004 Online resources: Click here to access online
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Springer eBooksSummary: CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time. Written by senior CRM consultants, CRM Fundamentals includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM.
CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time. Written by senior CRM consultants, CRM Fundamentals includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM.
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