European Retail Research [electronic resource] / edited by Thomas Rudolph, Thomas Foscht, Dirk Morschett, Peter Schnedlitz, Hanna Schramm-Klein, Bernhard Swoboda.
By: Rudolph, Thomas [editor.].
Contributor(s): Foscht, Thomas [editor.] | Morschett, Dirk [editor.] | Schnedlitz, Peter [editor.] | Schramm-Klein, Hanna [editor.] | Swoboda, Bernhard [editor.] | SpringerLink (Online service).
Material type:
BookSeries: European Retail Research: Publisher: Wiesbaden : Gabler Verlag, 2012Description: VII, 183p. 24 illus. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9783834942371.Subject(s): Economics | Economics/Management Science | Business Strategy/LeadershipDDC classification: 658.4092 Online resources: Click here to access online Mit Beiträgen von Peter Jones -- Daphne Comfort -- David Hillier -- Prokopis K. Theodoridis -- Anastasios P. Panopoulos -- Jochen Binder -- Dennis Herhausen -- Nicolas Pernet -- Marcus Schögel -- Alfonso Ruiz Martínez -- Irene Gil Saura -- Thomas Rudolph -- Thomas Schröder -- Tim Böttger -- Walter van Waterschoot -- Leen Lagasse -- Patrick Van Kenhove -- Kim Willems -- Gilbert Swinnen.
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
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