Normal view MARC view

Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

  • control field: 42720

003 - CONTROL NUMBER IDENTIFIER

  • control field: KEPU

005 - DATE AND TIME OF LATEST TRANSACTION

  • control field: 20200219090634.0

008 - FIXED-LENGTH DATA ELEMENTS

  • fixed length control field: 200219|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

  • Original cataloging agency: KEPU
  • Transcribing agency: KEPU

150 ## - HEADING--TOPICAL TERM

  • Topical term or geographic name as entry element: Marketing
  • General subdivision: Management.

670 ## - SOURCE DATA FOUND

  • Source citation: Work cat.: (KEPU)0: Aaker, David A. 42719, Strategic market management /, c2005.

2017 | The Technical University of Kenya Library | +254(020) 2219929, 3341639, 3343672 | library@tukenya.ac.ke | Haile Selassie Avenue