Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 37257
003 - CONTROL NUMBER IDENTIFIER
- control field: KEPU
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20190906095936.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 190906|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: KEPU
- Transcribing agency: KEPU
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name as entry element: Marketing
- General subdivision: Decision making.
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (KEPU)0: Ries, Al. 37255, The 22 immutable laws of branding :, c2002.