Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 3701
003 - CONTROL NUMBER IDENTIFIER
- control field: KEPU
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20111206110421.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 111206|||a|||||| | ||| d
040 ## - CATALOGING SOURCE
- Original cataloging agency: KEPU
- Transcribing agency: KEPU
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name as entry element: Marketing
- General subdivision: Management.
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (KEPU)12022: Brand, Gordon T. 3650, The industrial buying decision: implications for the sales approach in industrial marketing,, 1972.