Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 23607
003 - CONTROL NUMBER IDENTIFIER
- control field: KEPU
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20120204114416.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 120204|||a|||||| | ||| d
040 ## - CATALOGING SOURCE
- Original cataloging agency: KEPU
- Transcribing agency: KEPU
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name as entry element: Marketing
- Geographic subdivision: India.
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (KEPU)40545: Panwar, J. S., 1948- 23606, Beyond consumer marketing :, 2004.