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Advertising and promotion (Record no. 6999)

000 -LEADER
fixed length control field 00585nam a2200241 4500
003 - CONTROL NUMBER IDENTIFIER
control field KEPU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191029103524.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110906s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-256-07972-2
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number (hard cover):
040 ## - CATALOGING SOURCE
Transcribing agency TUK
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B45 2011
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name Belch George
9 (RLIN) 40996
245 10 - TITLE STATEMENT
Title Advertising and promotion
Remainder of title an integrated approiach
Statement of responsibility, etc George Belch, Michael A Belch Michael A Guolla
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc usa:
Name of publisher, distributor, etc irwin
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent 770,
300 ## - PHYSICAL DESCRIPTION
Extent xxix.
Dimensions 28
500 ## - GENERAL NOTE
General note no index
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc includes references
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name e
9 (RLIN) 1030
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
General subdivision mutiple authors
9 (RLIN) 40997
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element advertising
General subdivision sales promotion
9 (RLIN) 40998
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type General Circulation Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Price effective from Koha item type Public note
          Technical University of Kenya Library Technical University of Kenya Library   2019-10-29 DONATION TBFC HF5823.B45 2011 119B06560 2019-10-29 2019-10-29 General Circulation Books CN
          Technical University of Kenya Library Technical University of Kenya Library   2019-10-29 DONATION TBFC HF5823.B45 1993 120B10277 2020-03-10 2019-10-29 General Circulation Books EG

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