| 000 -LEADER |
|---|
| fixed length control field |
01850cam a22003254a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
13280472 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20130515020314.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
030718s2003 enka bf 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2003015170 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749429372 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e-uk--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD59 |
| Item number |
.H443 1999 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Henslowe, Philip, |
| Dates associated with a name |
1934- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Public relations : |
| Remainder of title |
a practical guide to the basics / |
| Statement of responsibility, etc |
Philip Henslowe. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London ; |
| -- |
Sterling, VA : |
| Name of publisher, distributor, etc |
Kogan Page, |
| Date of publication, distribution, etc |
c1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 148 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Communication and the roles of public relations -- External public relations sources -- Ethics and the law -- Working with suppliers -- Working with publishers -- Working with printers -- Working with photographers -- Working with designers -- Making videos -- Exhibitions and other events -- Promotions and functions -- Visits -- Sponsorship and educational activities -- Business writing -- Crisis management -- Working with the media -- External media support -- Planning and programming -- Assessment and evaluation -- Conclusion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| Form subdivision |
Handbooks, manuals, etc. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| Geographic subdivision |
Great Britain |
| Form subdivision |
Handbooks, manuals, etc. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip046/2003015170.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0715/2003015170-d.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0912/2003015170-b.html |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
General Circulation Books |
| Classification part |
HD59 |
