| 000 -LEADER |
|---|
| fixed length control field |
00551nam a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KEPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20130515020206.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111112s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0130980056 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
hard cover |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
KEPU |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658. 8 kot |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
"Kotler, Philip . " |
| 9 (RLIN) |
21056 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
marketing management: |
| Remainder of title |
/ |
| Statement of responsibility, etc |
philip.. kotler |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
usa : |
| Name of publisher, distributor, etc |
pearson |
| Date of publication, distribution, etc |
1994 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
"xxxix, 729p.; |
| Dimensions |
29 cm." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
includes bibliography |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
marketing |
| 9 (RLIN) |
1001 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
General Circulation Books |
