Marketing management : (Record no. 58023)

000 -LEADER
fixed length control field 01072cam a2200277 a 4500
001 - CONTROL NUMBER
control field 2104616
003 - CONTROL NUMBER IDENTIFIER
control field KEPU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200313092530.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960212s1997 njuab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 96001649
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131257250
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency TUK
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .K68 1995
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 21056
245 10 - TITLE STATEMENT
Title Marketing management :
Remainder of title analysis, planning, implementation, and control /
Statement of responsibility, etc Philip Kotler.
250 ## - EDITION STATEMENT
Edition statement Canadian 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, NJ :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c1995
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 824p
Other physical details ill. (chiefly col.), maps ;
Dimensions 27 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Prentice-Hall international series in marketing
9 (RLIN) 25417
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 25418
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type General Circulation Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type Public note Source of acquisition
          Non-fiction Technical University of Kenya Library Technical University of Kenya Library General Stacks 2012-02-09 2 HF5415.13.K64 2006 108B00554 2013-11-20 2013-11-08 2012-02-09 General Circulation Books W.K  
          Non-fiction Technical University of Kenya Library Technical University of Kenya Library   2020-03-13   HF5415.13.K68 1995 120B10547 2020-03-13   2020-03-13 General Circulation Books MA Donation:TBFC

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