000 -LEADER |
fixed length control field |
00946nam a2200289 a 4500 |
001 - CONTROL NUMBER |
control field |
1450110 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
KEPU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20130515015729.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
850628s1984 enka b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
85172284 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0434923311 (pbk.) : |
Terms of availability |
£7.95 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.S745 1984 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
19 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Wilmshurst, John. |
9 (RLIN) |
4441 |
245 14 - TITLE STATEMENT |
Title |
The fundamentals and practice of marketing / |
Statement of responsibility, etc |
John Wilmshurst. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
London : |
Name of publisher, distributor, etc |
Heinemann, |
Date of publication, distribution, etc |
1984 |
Date of manufacture |
(1985 printing) |
300 ## - PHYSICAL DESCRIPTION |
Extent |
vii, 239 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
500 ## - GENERAL NOTE |
General note |
"Published on behalf of the Institute of Marketing and the CAM Foundation." |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographies and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
9 (RLIN) |
1001 |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Institute of Marketing. |
9 (RLIN) |
3653 |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
CAM Foundation. |
9 (RLIN) |
4442 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
3 |
e |
ncip |
f |
19 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
General Circulation Books |
Classification part |
HF5415 |