Marketing / (Record no. 37608)

000 -LEADER
fixed length control field 00914cam a2200277 i 4500
001 - CONTROL NUMBER
control field 883174
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20130515015045.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 801230s1981 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 80028655
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0135562252 :
Terms of availability $19.95
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .R578 1981
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mandell, Maurice I.
9 (RLIN) 19839
245 10 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc Maurice I. Mandell, Larry J. Rosenberg.
250 ## - EDITION STATEMENT
Edition statement 2d ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Englewood Cliffs, N.J. :
Name of publisher, distributor, etc Prentice-Hall,
Date of publication, distribution, etc c1981.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 653 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Edition for 1977 by L. J. Rosenberg.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 1001
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 20004
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rosenberg, Larry J.,
Relator term joint author.
9 (RLIN) 20005
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type General Circulation Books
Classification part HF5415
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type Public note
          Technical University of Kenya Library Technical University of Kenya Library   2012-01-24 HF5415 201127547450135 2012-01-24 2012-01-24 General Circulation Books A.Y
          Technical University of Kenya Library Technical University of Kenya Library   2012-01-24 HF5415 201127547450136 2012-01-24 2012-01-24 General Circulation Books A.Y

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