| 000 -LEADER |
|---|
| fixed length control field |
00869nam a2200277 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
3216105 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20130515014140.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
790123s1978 enkah b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
78319446 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GB78-17566 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0712101667 : |
| Terms of availability |
£4.25 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5821 |
| Item number |
.N53 1978 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nicholl, David Shelley. |
| 9 (RLIN) |
7129 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising ; its purpose, principles and practice / |
| Statement of responsibility, etc |
[by] David Shelley Nicholl. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Plymouth : |
| Name of publisher, distributor, etc |
Macdonald and Evans, |
| Date of publication, distribution, etc |
1978. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 228 p. : |
| Other physical details |
ill., facsim. ; |
| Dimensions |
22 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliography: p. [213]-214. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 9 (RLIN) |
1363 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising campaigns. |
| 9 (RLIN) |
7130 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
3 |
| e |
ncip |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
General Circulation Books |
| Classification part |
HF5821 |
