Exhibitions, trade fairs and industrial events / (Record no. 131002)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 04285cam a2200337Ii 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9781315415291 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180706t20182018enka ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781315415291 |
| -- | (e-book : PDF) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781315415260 |
| -- | (e-book: Mobi) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781138219359 |
| -- | (hardback) |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.4324/9781315415291 |
| Source of number or code | doi |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)994498523 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FlBoTFG |
| Transcribing agency | FlBoTFG |
| Description conventions | rda |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | T396 |
| Item number | .E94 2018 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.152 |
| Item number | E963 |
| 245 00 - TITLE STATEMENT | |
| Title | Exhibitions, trade fairs and industrial events / |
| Statement of responsibility, etc | edited by Warwick Frost and Jennifer Laing. |
| 264 #1 - | |
| -- | London : |
| -- | Routledge, |
| -- | [2018] |
| 264 #4 - | |
| -- | ©2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xiv, 230 pages) |
| 336 ## - | |
| -- | text |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | rdacarrier |
| 490 0# - SERIES STATEMENT | |
| Series statement | Routledge Advances in Event Research Series |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Title | chapter 1 Understanding international exhibitions, trade fairs and industrial events: concepts, trends and issues / |
| Statement of responsibility | WARWICK FROST -- |
| Title | chapter 2 Modernity on show: World’s Fairs, international exhibitions and expos, 1851–2020 / |
| Statement of responsibility | WARWICK FROST -- |
| Title | chapter 3 The High Point Furniture Market: a dilemma of eventful place making / |
| Statement of responsibility | VERN BIAETT -- |
| Title | chapter 4 The evolving nature of commercial art fairs / |
| Statement of responsibility | HILARY DU CROS -- |
| Title | chapter 5 Couture on the catwalk: department store fashion shows / |
| Statement of responsibility | JENNIFER LAING -- |
| Title | chapter 6 Cars of futures past: Motorclassica 2016 – The Australian International Concours d’ Elegance and Classic Motor Show / |
| Statement of responsibility | GARY BEST -- |
| Title | chapter 7 The symbiotic relationship between unusual venues and street food commercial events: the case of Street Feast in London / |
| Statement of responsibility | London CLAUDIA SIMA AND FRANZISKA VOGT -- |
| Title | chapter 8 Narrowing the gap between paddock and plate: the Real Food Festival, Australia / |
| Statement of responsibility | TRUDIE WALTERS -- |
| Title | chapter 9 The Noodle Grand Prix as a regional food industrial heritage festival: a Japanese case study / |
| Statement of responsibility | SANGKYUN KIM -- |
| Title | chapter 10 Saudi food events as multi-purpose products / |
| Statement of responsibility | EMAD MONSHI -- |
| Title | chapter 11 Craft beer festivals: the craft brewers’ experience of getting beer to market in the USA and UK / |
| Statement of responsibility | ALISON DUNN -- |
| Title | chapter 12 Supporting the industry or just consuming leisure? The case of industrial festivals and events in Jeonju, South Korea / |
| Statement of responsibility | EERANG PARK -- |
| Title | chapter 13 Exploring family farms and sustainable entrepreneurship in Australian farmers’ markets / |
| Statement of responsibility | VANESSA RATTEN -- |
| Title | chapter 14 Beyond branding: the role of booktowns in building a relational marketplace / |
| Statement of responsibility | MELISSA KENNEDY -- |
| Title | chapter 15 Selling sustainability and the green economy: a case study of Ecofest, New Zealand / |
| Statement of responsibility | JENNIFER LAING -- |
| Title | chapter 16 Exhibitions, trade shows and industrial events in a digital age: setting a research agenda / |
| Statement of responsibility | WARWICK FROST. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials of new products and knowledge diffusion. These business goals might be future-focused, with meetings of strategic players from across an industry or sector contributing to the shaping of future innovations and development. Industrial events act as a marketplace, but rather than seeing them as temporary or isolated activities, they can be understood as cyclical clusters. This is a multidisciplinary book written by an international group of leading academics, offering a wide range of case studies that feature countries such as the United Kingdom, United States of America, Japan, South Korea, Saudi Arabia, Australia and New Zealand. It will appeal to students and researchers in the fields of cultural studies, history, tourism, sociology, economics and management"--Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Trade shows. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Tourism. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Frost, Warwick, |
| Relator term | editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Laing, Jennifer, |
| Relator term | editor. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Print version: |
| International Standard Book Number | 9781138219359 |
| Record control number | (DLC) 2017027101 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://www.taylorfrancis.com/books/9781315415284 |
| Public note | Click here to view. |
No items available.