Sport business analytics : (Record no. 128972)
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000 -LEADER | |
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fixed length control field | 03081cam a2200397Ii 4500 |
001 - CONTROL NUMBER | |
control field | 9781315367613 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 180331t20172017fluab ob 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781315367613 |
-- | (e-book : PDF) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781315331591 |
-- | (e-book: Mobi) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781498761277 |
-- | (e-book: PDF) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Cancelled/invalid ISBN | 9781498761260 |
-- | (hardback) |
024 7# - OTHER STANDARD IDENTIFIER | |
Standard number or code | 10.1201/9781315367613 |
Source of number or code | doi |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)963933888 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | FlBoTFG |
Transcribing agency | FlBoTFG |
Description conventions | rda |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | GV713 |
Item number | .S6736 2017 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 796.069 |
Item number | S764 |
245 00 - TITLE STATEMENT | |
Title | Sport business analytics : |
Remainder of title | using data to increase revenue and improve operational efficiency / |
Statement of responsibility, etc | C. Keith Harrison, University of Central Florida, Orlando, USA, Scott Bukstein, University of Central Florida, Orlando, USA. |
264 #1 - | |
-- | Boca Raton : |
-- | Taylor & Francis, a CRC title, part of the Taylor & Francis imprint, a member of the Taylor & Francis Group, the academic division of T&F Informa, plc, |
-- | [2017] |
264 #4 - | |
-- | ©2017 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1 online resource |
336 ## - | |
-- | text |
-- | rdacontent |
337 ## - | |
-- | computer |
-- | rdamedia |
338 ## - | |
-- | online resource |
-- | rdacarrier |
490 0# - SERIES STATEMENT | |
Series statement | Data analytics applications ; |
Volume number/sequential designation | 1 |
500 ## - GENERAL NOTE | |
General note | An Auerbach Book--cover. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Chapter 1. Evolution and impact of business analytics in sport / Scott Bukstein -- Chapter 2. Analytics and ticketing innovations at the Orlando Magic / Jay Riola -- Chapter 3. Ticket markets in sport : is the secondary market becoming the primary market? / Troy Kirby -- Chapter 4. Customer relationship management and fan engagement analytics / Ray Mathew -- Chapter 5. The aspire group's ticket marketing, sales, and service philosophy / Michael Farris -- Chapter 6. Empirical research methods : season ticket holder management and fan engagement / Michael Lewis, Manish Tripathi, and Michael Byman -- Chapter 7. Developing and measuring the effectiveness of data-driven direct marketing initiatives / John Breedlove -- Chapter 8. Fan engagement, social media, and digital marketing analytics at Duke University / Ryan Craig -- Chapter 9. Leveraging digital marketing to engage consumers and drive revenue / Michal Lorenc and Alexandra Gonzalez -- Chapter 10. Communicating the value of sports sponsership / Adam Grossman and Irving Rein -- Chapter 11. Market research analytics and data-driven innovation / C. Keith Harrison and Suzanne Malia Lawrence -- Chapter 12. Talent analytics : utilizing analytics to evaluate employee performance / Brandon Moyer -- Chapter 13. Data visualization and data-driven storytelling / Ryan Sleeper -- Chapter 14. Teaching a sport business analytics course / Michael Mondello. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Sports administration |
General subdivision | Data processing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Sports |
General subdivision | Economic aspects. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Sports administration |
General subdivision | Decision making. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Sports |
General subdivision | Marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Business planning. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Strategic planning. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Harrison, C. Keith, |
Relator term | editor. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Bukstein, Scott, |
Relator term | editor. |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
Display text | Print version: |
International Standard Book Number | 9781498761260 |
Record control number | (DLC) 2016026176 |
856 40 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | https://www.taylorfrancis.com/books/9781315367613 |
Public note | Click here to view. |
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