000 -LEADER |
fixed length control field |
01434cam a2200325 a 4500 |
001 - CONTROL NUMBER |
control field |
15171800 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
KEPU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20211130113040.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
080207s2009 maua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2008005753 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780073380971 (alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0073380970 (alk. paper) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocn191898261 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)191898261 |
Canceled/invalid control number |
(OCoLC)190966291 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
TUK |
Modifying agency |
BAKER |
-- |
YDXCP |
-- |
BTCTA |
-- |
C#P |
-- |
BWX |
-- |
DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5821 |
Item number |
.A74 2009 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Arens, William F. |
9 (RLIN) |
1364 |
245 10 - TITLE STATEMENT |
Title |
Essentials of contemporary advertising / |
Statement of responsibility, etc |
William F. Arens, David H. Schaefer, Michael Weigold. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston : |
Name of publisher, distributor, etc |
McGraw-Hill Irwin, |
Date of publication, distribution, etc |
c2009. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxiv, 558 p. : |
Other physical details |
col. ill. ; |
Dimensions |
28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 511-523) and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising. |
9 (RLIN) |
1363 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Schaefer, David H. |
9 (RLIN) |
37149 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Weigold, Michael F., |
Dates associated with a name |
1958- |
9 (RLIN) |
37150 |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0810/2008005753-d.html |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0810/2008005753-t.html |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
General Circulation Books |