Marketing management / (Record no. 120866)

000 -LEADER
fixed length control field 01006cam a2200265 a 4500
001 - CONTROL NUMBER
control field 2145094
003 - CONTROL NUMBER IDENTIFIER
control field KEPU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200218102640.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 981207s2000 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 98052099
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130122173
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency TUK
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .K64 2000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 21056
245 10 - TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc Philip Kotler.
250 ## - EDITION STATEMENT
Edition statement Millennium ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c2000.
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 718, [32] p. :
Other physical details col. ill. ;
Dimensions 26 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Prentice Hall international series in marketing
9 (RLIN) 25417
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 42637
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type General Circulation Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Price effective from Koha item type Public note
          Non-fiction Technical University of Kenya Library Technical University of Kenya Library   2020-02-18 DONATION TBFC HF5415.13.K68 2000 119B08385 2020-02-18 2020-02-18 General Circulation Books MA

2017 | The Technical University of Kenya Library | +254(020) 2219929, 3341639, 3343672 | library@tukenya.ac.ke | Haile Selassie Avenue