000 -LEADER |
fixed length control field |
nam a22 7a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
200214b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0-13-039713-X |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 |
Item number |
.K68 2004 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler Philip |
Dates associated with a name |
2004 |
9 (RLIN) |
42507 |
245 ## - TITLE STATEMENT |
Title |
Marketing Management |
Statement of responsibility, etc |
Philip Kotler, Peggy Cunningham |
Medium |
Book |
250 ## - EDITION STATEMENT |
Edition statement |
Canadian 11th ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Toronto |
Name of publisher, distributor, etc |
Pearson |
Date of publication, distribution, etc |
2004 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxix,702p |
Other physical details |
ill;Col |
Dimensions |
26cm |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
General Circulation Books |