Principles of Marketing engineering : (Record no. 120162)

000 -LEADER
fixed length control field 01373cam a22003014a 4500
001 - CONTROL NUMBER
control field 12543144
003 - CONTROL NUMBER IDENTIFIER
control field KEPU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191128123821.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010924s2003 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001052095
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130355496
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.125
Item number .L55 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lilien, Gary L.,
Dates associated with a name 1946-
9 (RLIN) 41718
245 10 - TITLE STATEMENT
Title Principles of Marketing engineering :
Statement of responsibility, etc Gary L. Lilien, Arvind Rangaswamy.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 518 p. :
Other physical details ill. ;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [481]-497) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Data processing.
9 (RLIN) 41719
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Decision making
-- Mathematical models.
9 (RLIN) 41720
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Decision making
-- Data processing.
9 (RLIN) 41721
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rangaswamy, Arvind.
9 (RLIN) 41722
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 0
b vip
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type General Circulation Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Price effective from Koha item type Public note
          Technical University of Kenya Library Technical University of Kenya Library   2019-11-28 DONATION TBFC HF5415.125.L55 2013 119B07437 2019-11-28 2019-11-28 General Circulation Books CN
          Technical University of Kenya Library Technical University of Kenya Library   2019-11-28 DONATION TBFC HF5415.125.L55 2013 119B07438 2019-11-28 2019-11-28 General Circulation Books CN
          Technical University of Kenya Library Technical University of Kenya Library   2019-11-28 DONATION TBFC HF5415.125.L55 2013 119B07439 2019-11-28 2019-11-28 General Circulation Books CN
          Technical University of Kenya Library Technical University of Kenya Library   2019-11-28 DONATION TBFC HF5415.125.L55 2013 119B07634 2019-12-04 2019-11-28 General Circulation Books MK
          Technical University of Kenya Library Technical University of Kenya Library   2019-12-05 DONATION-TBFC HF5415.125 .P75 2013 119B06867 2019-12-05 2019-12-05 General Circulation Books S.O

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