Marketing f: (Record no. 119753)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01856cam a2200313 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17433452 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KEPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200304092535.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120817s2013 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012031489 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070878692 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | TUK |
| Description conventions | rda |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .M37 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Crane, Frederick G. |
| 9 (RLIN) | 8985 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing f: |
| Statement of responsibility, etc | Frederick G. Crane,et al |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th canadian Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | usa |
| Name of publisher, distributor, etc | mc graw hill |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 571 pages : |
| Other physical details | illustrations ; |
| Dimensions | 28 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 41367 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Small business marketing. |
| 9 (RLIN) | 41368 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | General Circulation Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Technical University of Kenya Library | Technical University of Kenya Library | 2019-11-11 | DONATION TBFC | HF5415.M37 2014 | 119B06704 | 2019-11-11 | 2019-11-11 | General Circulation Books | CN | |||||||
| Technical University of Kenya Library | Technical University of Kenya Library | Staff Office | 2019-11-11 | DONATION TBFC | HF5415.M37 2014 | 119B06703 | 2019-11-11 | 2019-11-11 | General Circulation Books | CN-SCHOOL OF GRADUATE AND ADVANCED STUDIES | ||||||
| Technical University of Kenya Library | Technical University of Kenya Library | 2019-11-11 | DONATION TBFC | HF5415.M37 2014 | 119B06702 | 2019-11-11 | 2019-11-11 | General Circulation Books | CN | |||||||
| Technical University of Kenya Library | Technical University of Kenya Library | 2019-11-21 | DONATION-TBFC | HF5415 .M37 2014 | 119B06833 | 2019-11-21 | 2019-11-21 | General Circulation Books | S.O | |||||||
| Technical University of Kenya Library | Technical University of Kenya Library | 2019-11-22 | DONATION TBFC | HF5415.M37 2014 | 119B06970 | 2019-11-22 | 2019-11-22 | General Circulation Books | CN | |||||||
| Technical University of Kenya Library | Technical University of Kenya Library | 2020-02-20 | DONATION-TBFC | HF5415 .M37 2014 | 120B07849 | 2020-02-20 | 2020-02-20 | General Circulation Books | S.O | Non-fiction | ||||||
| Technical University of Kenya Library | Technical University of Kenya Library | 2020-03-04 | Donation:TBFC | HF5415.M37 2014 | 120B09519 | 2020-03-04 | 2020-03-04 | General Circulation Books | MA | Non-fiction | ||||||
| Technical University of Kenya Library | Technical University of Kenya Library | 2019-11-11 | DONATION TBFC | HF5415.M37 2014 | 120B09885 | 2020-03-04 | 2019-11-11 | General Circulation Books | MO | |||||||
| Technical University of Kenya Library | Technical University of Kenya Library | 2019-11-11 | DONATION TBFC | HF5415.M37 2014 | 120B11877 | 2022-10-31 | 2019-11-11 | General Circulation Books | MA | Non-fiction | ||||||
| Technical University of Kenya Library | Technical University of Kenya Library | 2019-11-11 | DONATION TBFC | HF5415.M37 2014 | 120B11924 | 2023-07-27 | 2019-11-11 | General Circulation Books | CN-SCHOOL OF GRADUATE AND ADVANCED STUDIES |