000 -LEADER |
fixed length control field |
nam a22 7a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
191107b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0070887292 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5414.13 |
Item number |
.M37 2002 |
245 ## - TITLE STATEMENT |
Title |
Basic Marketing: a global managerial approach. |
250 ## - EDITION STATEMENT |
Edition statement |
10th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Canada |
Name of publisher, distributor, etc |
Mcgraw-hill. |
Date of publication, distribution, etc |
c.2002 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvii,677p. |
Other physical details |
col.ill. includes index |
Dimensions |
28cm |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
General Circulation Books |