Marketing (Record no. 116949)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190902b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-07-038548-1 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .M37 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Dates associated with a name | 2012 |
| 9 (RLIN) | 33000 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| Statement of responsibility, etc | Dhruv Grewal, Michael Levy, Ajax PErsuad, Shirley Lichti |
| Medium | Book |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second Canadian Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Canada |
| Name of publisher, distributor, etc | McGraw-Hill |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii,564p |
| Other physical details | ill; |
| Dimensions | 28cm |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | General Circulation Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Technical University of Kenya Library | Technical University of Kenya Library | 2019-09-02 | DONATION-TBFC | HF5415 .M37 2012 | 119B02784 | 2019-09-02 | 2019-09-02 | General Circulation Books | mk | ||||||
| Technical University of Kenya Library | Technical University of Kenya Library | 2020-02-21 | donation tbfc | HF5415.M37 2012 | 120B08523 | 2020-02-21 | 2020-02-21 | General Circulation Books | CN | |||||||
| Technical University of Kenya Library | Technical University of Kenya Library | 2020-10-12 | donation tbfc | HF5415.M37 2012 | 120B10891 | 2020-10-12 | 2020-10-12 | General Circulation Books | CN | |||||||
| Technical University of Kenya Library | Technical University of Kenya Library | 2020-02-21 | donation tbfc | HF5415.M37 2012 | 120B12736 | 2023-07-31 | 2020-02-21 | General Circulation Books | CN-SCHOOL OF GRADUATE AND ADVANCED STUDIES |